Never Give Up

Can you introduce yourself and what you do?

Hi, my name is Dea. I am a PR executive for a global beauty brand. It’s quite fun. My day-to-day looks like trying on makeup, thinking about new ways to market makeup products, and searching for new beauty trends on TikTok.

What’s one thing that surprised you when you first went into the beauty industry?

People don’t really doll up or dress up to work. Actually, they don’t really put that much makeup. One of my colleagues only started having a proper skincare routine maybe two years ago, and she’s been in the beauty industry since she started working. So it is quite a surprise.

Have you always wanted to go into the beauty industry?

I guess so. I guess the stars aligned for me, cause beauty was my first interest actually. When I was younger, I always liked putting on makeup and learning all these beauty tricks from that 2016 YouTube beauty vlogger era. And then when I got my first job, which was in a PR agency, I got exposed to that a little bit and that kinda remind me of the passion that I had when I was younger. So naturally, beauty was an easy choice for me.

What’s one skincare or makeup trick that you would like to tell everyone?

For all my Asian girlies, please, please, please learn how to do your eyeliner correctly. It makes a world of a difference! Personally, what I figured out works for me is putting eyeliner on the lower lash line to create that dimension and depth. And use only Asian brand mascaras!

What’s one advice that you would give to your younger self?

Never give up. I know it’s cliché, but really, just keep at it. I feel like the life that I’m living now is what my younger self would imagine for myself, so I’m very lucky.