SHENTONISTA

With the Common Thread x SHENTONISTA campaign themed "Journeys & Beginnings", we took a trip to a place that was once a starting point for journeys on the island and a place that will soon be given a new lease of life.

Priyanka shows how details can lift an outfit. Her grey top is simple, but the higher-than-usual neckline is oh-so-chic. Her black pants…

How do you lift an understated outfit? With a clever juxtaposition of prints and some choice accessorising, as Jasmine demonstrates. A kimono-sleeved…

Last we saw her here, Melanie was all sweet; this time, she’s a tad more sassy, although that signature sweet smile is…

Jennifer has charmed us in our previous encounters (here and here) with her fondness for bright colours and whimsical prints. She’s done it again this…

Blue’s de rigour for most working men – it’s less rigid than black and a tad younger than grey. We’re almost always…

Sarah cites Swedish fashion blogger and fashion journalist, Elin Kling, as her main style influencer. “She’s got amazing style instincts, “explains Sarah. “I…

Lanny’s outfit is actually really simple and straightforward – it’s a white T-shirt paired with grey jeans and black flats. But look…

Here's a look at what went on behind-the-scenes at the Common Thread x SHENTONISTA campaign shoot.

Oh look at that cute tourist from Japan! The loose, multiple layers, the stripes, the backpack, the iconic Bao Bao by Issey…

There are many men in ties in the CBD area where we’re based, but not many men with a knit version, and…

A youthful and vibrant mix of feminine and fierce, meet Sofia, and her multi-faceted personality!