In Appreciation

Please introduce yourself.
My name is Aneesha Shetty, I’m a PR associate, and I’ve been working for about three years.

How has it been working as a PR associate?
It’s been great! I started off studying fine arts in LASALLE, where I specialised in performance and installation art, but after I graduated, I wanted to do art communications, which is how I then got into PR.

From being the artist to now, being the person behind the scenes sharing other artists’ work, how has this transition been like?
To be honest, I enjoy doing this a lot more. I have the opportunity to work with a lot of people in the arts community. I feel that my work feels a lot more meaningful as well because I have the opportunity to support them in my own way, and I really enjoy what I do.

Amazing! What’s the most enjoyable part of your job?
I’m able to about connect with different communities and being behind the scenes—really seeing how their work comes to life. But it’s more than just creating the art; it’s the whole process, from installation to the people who market their work. It’s an entire ecosystem that I’m now a part of, and being able to collaborate within it is what makes it so exciting for me.

How do you think your fine art background has helped you in approaching this different side to art?
I’m able to understand what goes into an art practice. It takes a lot of drive and passion, especially in a place like Singapore. Every country has its own challenges, but I find it truly remarkable how people here continue to create art. My background has really taught me that there’s so much beauty behind it all. There’s so much to learn not just from the art itself, but from the artists’ personal stories as well.

Is there a particular artist or media that has inspired you recently?
There’s this artist I really like, his name is Serifa. He’s a digital artist who creates portraits of himself, as well as abstract representations of nature and things that inspire him. His use of colour has really shifted the way I view art, and it’s given me a newfound appreciation for digital art.

Now that we’re approaching the end of 2025, what’s a lesson that you’ve learned this year?
Probably to be brave and to pursue what your heart tells you to do. There’s a lot that can be said and done, but there’s a lot more meaning to actually doing what you think of. And I think dreams are not meant to stay as dreams—you should make them a reality!