Lucky Strike

We spotted Sarah from a mile away in this bold red dress, which lets the colour speak for itself. The silhouette of her outfit is kept simple and clean, and Sarah keeps her accessories and makeup to the bare minimum so as not to overwhelm the look. She’s also probably found the perfect pair of shoes — versatile enough to go with just about anything, and just the right height to give her a bit of a boost without being almost impossible to walk in. “I would describe my style as mood-dependent, and experimental,” she says. This is probably fuelled by the fact that Sarah works in PR, an industry with a decidedly relaxed dress code — although that’s perhaps the only thing that’s relaxed about her work. “PR is really fast-paced and intense,” Sarah says. “But I like that there’re always new experiences.” Sarah previously worked in advertising and publishing before her current job, and says that the one thing that really drives her is being able to meet new people. That, and going to the gym “a lot” — to lift weights, no less. Perhaps Sarah is about flexing both her intellectual and physical muscles.