Common Thread X SHENTONISTA: Behind-The-Scenes

Here’s a look at what went on behind-the-scenes at the second campaign shoot of CommonThread x SHENTONISTA, where we once again celebrate the uncommon common people.

With the campaign themed “Journeys & Beginnings”, we decided on a little trip to the outskirts of Singapore, to the old railway tracks – a place that was once the starting the point for all journeys on this island and a place that will soon be given a new lease of life.

Starting the day was Audrey, who showed us how to be classic and chic with that little bit of street. Then Matthews came along and won us over with his patient and goofy disposition. Mahdhir taught us how to have fun in the baking sun, with his signature mischievous grin. Veena was a portrait of youthful coolness and Danius effortlessly sharp and charming despite the sweltering heat. Last but not least, we had the little lady, Sofia, who showed us that confidence does not come with age, but with character.

For a look at all the previous features from this campaign, click here. To watch the behind-the-scenes video, click here.

A Shentonista Project and UNIFORM Production

For Common Thread Singapore

Featuring Audrey, Matthews Chang, Sofia, Mahdhir Mustafa, Veena McCoole & Dainius

Makeup & Hair by Rick Yang

Makeup & Hair Assistance by Nicki Fu