Projects: We Need A Hero x Shentonista: Look Of A Hero—2017

Our third campaign with We Need A Hero was, perhaps fittingly, a three-part affair.

Loren believes that it’s always important to look well-groomed. “How you groom yourself determines how people look at you, and it’s always nice if others have a positive first impression,” he says. “I mean, when have you ever heard the saying “love at first personality”?”

Thomas is keen to debunk any misconceptions people might have about his work as a bartender. “People think that we drink all the time; we flirt because we want to hook up after our shift; and that the job is just about having fun. But it’s not that way at all.”

While Jasper has amassed a significant following on his Instagram, he’s not one to put on appearances for the sake of it. “There's a lot of expectation in society now, and I guess people get lost in it, especially with social media,” he says. “But I think the real question is, “Are you doing it for yourself, or is it just for everyone looking at you?””

The wildest hairstyle Jason's ever tried was to dye his hair light brown a couple of years back, but if he could, he’d be a little more adventurous. “I’ve always wanted a mini-afro,” he says. “I’ve always thought it was cool. But I don’t know if my wife would agree.”

We showcase some of 2018’s upcoming hair trends as seen on four of our favourite heroes.