Going Solo


Creative Director









Aimé Leon Dore



You’re currently working as a Creative Director. Have you always wanted to be in the creative industry?
My grandfather is an artist, so I started drawing and creating since young. I became a creative director at an advertising agency because as I got older, it felt more natural to enter a space where I can be a bit of an artist and still be able to earn money. I didn’t really want to be a starving artist, you know? (laughs)

I actually left my job recently to start my own agency, which will hopefully be happening sometime soon.

Why did you decide to venture out on your own?
My wife and I welcomed our first son last year; having a kid changes things. Instead of grinding at a 9 to 5 job, I want to create something tangible of my own that I can pass on to my son in the future. I think it’d be nice, even if he were to take over and screw it all up (laughs).

Do you have a dream project in mind?
The ultimate project for me is a feature film. I hope to shoot one in the next 10 years!

What’re some of your hobbies outside of work?
I really like collecting stuff—buying things lah basically (laughs). I like collecting old things that have a history or story behind them, such as vinyls, vintage t-shirts, and basketball cards.

I also like to cook. In fact, I’d probably be a chef if I wasn’t a creative.

What do you enjoy about cooking?
Cooking is a lot like the creative work that I do, and there’s the instant gratification of seeing people’s faces when they eat the food you made. I think that’s dope!

What’s your favourite food to eat?
Curry rice! I grew up eating the one from the famous Beach Road Scissors Cut Curry Rice, but I’m not biased, I love all curry rice fairly (laughs). It’ll be my choice of death row meal for sure.

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